This provides a good balance for Scratchmedia, and our clients, and these terms are set out clearly in all our proposals.
The initial down-payment of 30% helps to separate the serious clients from the "tire-kickers" who want your skills, but don't see the same value in them as you do. If someone isn't prepared to put money down, maybe they don't really want what you offer!
The initial payment secures time in our calendar for work to start. We'll do as many design iterations as are needed to get a good result: sometimes it's 1, more rarely it's 5 different designs, but We always aim to nail it first time (it's a much better use of time). When the client agrees that the design is broadly fit for purpose, we mark the milestone with a formal design sign-off. Attaching a 2nd payment to that milestone helps clearly mark and formalise the design sign-off step. At this point, we say the client owns the design asssets (they're 60% paid-up after all), and we can proceed to production.
When we've built all the site templates (usually on our demo server), and the site is about ready to be launched, we make a further 30% payable, bringing the client's investment to 90% of the total. Only when the payment is made do we proceed with the launch procedure. At that point, the client owns all the graphics and original assets for the project.
The final 10% formally marks the completion of the project. At this point we do the real fine tuning of your new website and of course give you the basic training you need to update change content and images. Most importantly that you are completely happy with our work. Our best marketing is word of mouth.
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